Dante Via User Experience
After producing a proof-of-concept of the technology, Audinate asked us to apply our user experience expertise to help them bring that complex, powerful technology to market in a compelling, usable software product that could work equally well for audio experts and general PC users.
We worked with them over the course of more than 8 months, producing personas and user stories to define their target customer base, researching the competitive landscape in depth and eventually producing many rounds of interface concepts and wireframes.
Once we converged on a coherent design, we produced an HTML prototype of most of the proposed interface, allowing us to perform a first usability test with five participants spanning the full gamut of personas, and a second test after addressing some key areas of friction in the earlier design.
Through these two rounds of usability testing against the prototype, we ended up identifying 53 distinct insights that affected our later design decisions, and from those developed 34 specific recommendations for design modifications to address areas of friction for the participants. All before a line of production interface code had been written by the development team.