Studio IQ

Phone

Call us Mon to Fri, 9 AM to 5.30 PM

Phone +61 (0) 2 4260 7997
Location

11 Charcoal Close, Unanderra, NSW, 2526

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96.5 Wave FM

We had the privilege of revamping Wave FM’s brand identity as well as produce the marketing material for the launch of their new breakfast show.

To maintain the essence of the original logo, we incorporated elements such as the sky and dark blue colours from the old logo to create a new logo that was simple, fun and relevant. The new logo appeals to their primarily adult target market and helps showcase their new positioning statement “The Illawarra’s Best Music Variety”.

Wave FM’s new identity as well as the promotional material we produced for their new breakfast show was showcased across press adverts, billboards, bus and car signage and other media in a variety of different configurations.

Logo Redesign

The logo suffered from some colliding letterforms and awkward colouring that made it hard to reproduce effectively.

Before: The logo suffered from some colliding letterforms and awkward colouring that made it hard to reproduce effectively.

The new logo is familiar to listeners but has been custom drawn to improve visual rhythm and increase its flexibility.

After: The new logo is familiar to listeners but has been custom drawn to improve visual rhythm and increase its flexibility.

96.5 Wave FM logo on side and rear of a car
Sammy and Dave press advertisement
Sammy and Dave billboard
Variety advertisement: Should I stay or should I go and You can go your own way
Variety advertisement: Girls just want to have fun and Are you gonna be my girl
Variety advertisement: I still haven't found what I'm looking for and Does that make me crazy?
Variety advertisement: This sex is on fire and We didn't start the fire
Sammy and Dave printed on side of bus