Being targeted at a relatively niche market, conferences and trade shows are one of the main ways we get IQ LINK in front of its potential customers. Unfortunately for us, we often have to share an exhibition floor with some of the world’s biggest companies (including Shell, Chevron, BHP Billiton and RioTinto). Despite a (much) smaller budget, we’ve applied some of the lessons of user experience design and our knack for visual design to design booth space that can hold its own and present the product in the best-possible light.

With our branded bottle openers and our TV giveaways, our booths are always popular, but we used to struggle to capture contact information from interested attendees who didn't bring their business cards. So we specially designed blank business cards, for attendees to complete in lieu of their own. These cards became so popular we had people taking them to give out to other conference booths, spreading our brand awareness much further than we could on our own.

The linchpin of IQ LINK is the kiosk interface, where users access documents and chemical manufacturer’s safety data sheets, send feedback, view notices and more.

The IQ LINK kiosk interface is both beautiful and highly usable, deliberately tuned for use on the high-quality touch-screen kiosk provided by our sister company IQ KIOSK. As with all our kiosk software, IQ LINK doesn’t require users have any previous computer expertise or training.

Through its predictable grid-based layout, fluid animation of items on screen and a clever use of colour and texture, the IQ LINK kiosk interface has proven extremely popular with its target users, helping our customers develop a culture of safety at their mine sites.

For users with access to a more conventional PC and system administrators, we produced a separate intranet interface, which provides access to the same information and functionality in an web-based interface that is more consistent with platform conventions and user expectations (but which shares many stylistic cues with the kiosk interface).

We designed the IQ LINK administration portal to cater to the very different needs of supervisors and system administrators, putting reporting and data management functions front-and-centre. Despite being built for more technical users, we’ve applied as much attention to detail and user experience here as on the user-facing components.

The IQ LINK website is a fully responsive single-page website designed to make it easy to understand what IQ LINK is, how it looks and how it works.

Since its launch the redesigned website has retained a consistently higher conversion rate of visitors making an enquiry than previous iterations of the site.