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National Finance Brokers Day

Conference Branding

For its 10th anniversary, National Finance Brokers Day (NFBD) was held at the iconic Melbourne Cricket Ground. They enlisted Studio IQ to modernise and refresh their event branding to build a robust design system suitable for use across social media and other digital marketing before the event, and for deployment in a variety of applications on the event day itself, from media walls to digital signage & other motion graphics, and even extending to the famous MCG scoreboard and LED ribbon boards around the ground itself.

The brand was naturally also carried across attendee name badges, lanyards and name badge printing kiosks, as supplied by our sister company IQ KIOSK.

The refreshed National Finance Brokers Day branding on the iconic MCG scoreboard and LED ribbon boards around the ground
The new National Finance Brokers Day logo, with redrawn symbol and modernised typography
An example showing the National Finance Brokers Day branding in application, featuring this year's tag line "Incredible Beyond Limits"
We adopted the brand idea ‘Common Threads’ to reflect the pivotal role brokers play as the link between lenders and borrowers. To visualise this concept, we developed an abstract pattern symbolising interconnected relationships and constant movement within the financial ecosystem. The pattern also draws inspiration from the intricate textures found in banknote engravings.

We adopted the brand idea ‘Common Threads’ to reflect the pivotal role brokers play as the link between lenders and borrowers. To visualise this concept, we developed an abstract pattern symbolising interconnected relationships and constant movement within the financial ecosystem. The pattern also draws inspiration from the intricate textures found in banknote engravings.

The brand was designed to work well in social media applications, where overt repetition could be distracting
The National Finance Brokers Day media wall, help desk and registration kiosks, with digital signage shown on ceiling-mounted displays throughout the venue and on the MCG scoreboard
The National Finance Brokers Day brand applied to help desk staff t-shirts
Name badge registration kiosks as supplied by our sister company IQ KIOSK, with custom software, vinyl wrap and lanyards applying the new NFBD branding
Digital signage totem LED boards lined the entrance to the exhibition area, providing a premium, highly-branded first impression
The main conference & dining room, with the refreshed NFBD branding applied to both printed and digital signage, and to the lectern
The event has always featured a diamond symbol in four colours, but the symbol was crudely drawn with inconsistent spacing between elements, and unbalanced with its supporting wordmark

Before: The event has always featured a diamond symbol in four colours, but the symbol was crudely drawn with inconsistent spacing between elements, and unbalanced with its supporting wordmark

We redrew the symbol with consistent spacing and simpler forms and introduced black as a key brand colour, allowing the four colours to be replaced with textured pastels better suited to use in other applications, and the wordmark was updated to use a bolder, extended sans typeface to improve balance.

After: We redrew the symbol with consistent spacing and simpler forms and introduced black as a key brand colour, allowing the four colours to be replaced with textured pastels better suited to use in other applications, and the wordmark was updated to use a bolder, extended sans typeface to improve balance.