Rocksalt was a fashionable bar and grill with the best location in Wollongong: overlooking the beach.
We were asked to develop a complete identity system that reflected its contemporary interior decoration and food, and to help apply it over a variety of collateral.
As part of the new brand, Rocksalt asked us to design them an attractive, functional website for the bar.
We designed the site to be able to dynamically show and hide information such as upcoming events and special dishes easily, and to make it incredibly easy to update the information the bar’s customers find most important, like opening hours, contact information and menus.
For the bar’s menus we were able to carry the brand identity across and help establish the tone and quality of the food before customers had even had a chance to order.
The client needed to be able to update menus cheaply and quickly after launch, so the menus were designed to be printed on a standard colour laser printer on 100% recycled stock chosen specifically for this purpose.