After an extensive rebranding exercise, we were commissioned by Lysaght to implement a complete redesign of their website. After an extensive UX process we identified two discrete groups of users who would be using Lysaght's website: consumers and professionals. We decided to develop two similar but distinct websites to cater to their individual needs.
Lysaght.com was developed for more brand-oriented consumers looking to build or renovate their homes with Lysaght products. This website was designed to showcase Lysaght's products, with articles featuring aspirational homes brought to the fore, and technical details heavily sidelined. It also allows consumers to contact Lysaght’s suppliers and installers.
Lysaght Professionals provides those suppliers and installers, along with developers and engineers, easy access to information and documentation relating to Lysaght’s products. It minimises the brand-oriented aspects of the site so as not to distract from these details.
At Lysaght’s request we built their site using the Drupal CMS, allowing us to take advantage of multiple off-the-shelf modules and to build bespoke modules specifically for this project.